2 min read
Bradley Michel: Nov 17, 2025 9:59:59 AM
Let’s be real: most CRMs sit there collecting dust or confusion. Sales says it’s slow. Marketing says the data’s a mess. Leadership doesn’t trust the pipeline. But it’s not the software that’s broken — it’s how it’s set up.
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Bradley Michel: Nov 14, 2025 9:00:00 AM
You can spot a marketing team drowning in tools from a mile away. Too many logins. Too much copy-paste. Data scattered across half a dozen platforms...
3 min read
Bradley Michel: Nov 12, 2025 8:00:00 AM
Let’s be real: most CRM platforms are better at making you look busy than actually helping you grow. They load you up with tools, dashboards, and...
3 min read
Bradley Michel: Nov 5, 2025 9:00:00 AM
Let’s set the record straight: AI isn’t here to replace your CRM — it’s here to wake it up. But for many teams, that sounds like a threat. AI still...
3 min read
Bradley Michel: Nov 4, 2025 9:59:59 AM
You’ve heard it before: "HubSpot will transform your business." Then you log in and think, "What am I even looking at?" That right there is the...
2 min read
Bradley Michel: Nov 3, 2025 8:15:00 AM
There’s a quiet revolution happening in CRM. Not another gimmicky “AI assistant,” but a shift in how businesses think about relationships. Because...
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2 min read
Bradley Michel: Oct 24, 2025 8:30:00 AM
Why can’t I trust my forecasts? Why are my teams working from different numbers? Why does everything still end up in spreadsheets? If you’ve asked...
2 min read
Bradley Michel: Oct 23, 2025 9:30:01 AM
When your CRM and ERP aren’t talking to each other, it’s like running a business with two sets of books. Sales sees one version of the truth....
2 min read
Bradley Michel: Oct 22, 2025 9:30:00 AM
Understanding the Importance of CRM Alignment In the hustle and bustle of modern business, a CRM system should be your ally, not your adversary. Yet,...
3 min read
Bradley Michel: Oct 21, 2025 11:00:00 AM
The Pitfalls of a System-First Approach In today's fast-paced business environment, it's tempting to believe that all the right systems will solve...
