Why can’t I trust my forecasts?
Why are my teams working from different numbers?
Why does everything still end up in spreadsheets?
If you’ve asked these questions, you’re not alone. For many companies, CRM and ERP live in separate worlds. Sales and marketing use HubSpot. Operations and finance rely on ERP. But the two rarely talk.
The result? Fragmented data, manual errors, frustrated teams, and leadership flying blind. Forecasts feel more like guesswork than insight. Deals get slowed down because no one knows what’s in stock. Everyone wastes time chasing information that should be obvious.
Let’s be honest—this isn’t sustainable. And it’s why MDs and Sales Directors are increasingly looking for one thing: a single source of truth.
When HubSpot and your ERP are connected, you finally get clarity and control. No more reconciling spreadsheets. No more asking ops for “the real numbers.” Instead, your systems work as one, giving everyone—from sales to finance—the same, up-to-date picture.
That means:
Forecasts you can actually rely on.
Deals that move faster because pricing and stock are visible in HubSpot.
Reports that combine sales, inventory, and customer data without manual effort.
At Cogent, this is our sweet spot. We specialise in connecting HubSpot with the systems that matter most to your business—like OrderWise and Glenigan.
If you run OrderWise alongside HubSpot, you know the pain of duplication. Customers, quotes, orders, product details—they all exist in both systems, but never in sync.
Our OW Sync – OrderWise Connector (see how it works) fixes that.
Here’s what it gives you:
Automatic data flow – Customers, contacts, products, quotes, and orders sync both ways. No manual re-keying. No missed updates.
Sales confidence – Your team sees live stock levels and pricing inside HubSpot. No more guessing or over-promising.
Unified reporting – HubSpot dashboards that combine CRM and ERP data. MDs and SDs can finally see the full picture without juggling systems.
Think of it this way: every deal in HubSpot is now backed by real operational data from OrderWise. That’s how you move from forecasting guesses to forecasting confidence.
For businesses in construction or infrastructure, Glenigan is a goldmine of project intelligence. But if that intelligence stays locked inside Glenigan, your sales team can’t act on it quickly.
The Glenigan Connector (see details) solves that by pulling project data straight into HubSpot.
With it, you can:
Search and filter Glenigan projects right in HubSpot.
Automatically import and enrich companies and contacts.
Trigger workflows, alerts, and campaigns around new opportunities.
Instead of bouncing between systems, your sales team works where they already live—HubSpot—armed with the latest project intelligence.
Plenty of people can “connect systems.” But integration done well is about more than APIs. It’s about business outcomes. Here’s what sets Cogent apart:
Solve the problem not the symptoms. If forecasting is broken, understand why—don't add a new system. If sales are down, don't switch systems—do some deep, hard analysis.
Proven, configurable connectors. That means faster setup, lower cost, and no reinventing the wheel.
Guidance that puts you in control. You get help mapping fields and workflows, but you also get tools to manage changes as your business evolves.
HubSpot expertise. As a Platinum Partner, we know how to make HubSpot the centre of your growth stack.
Most importantly, our mission is simple: give your business clarity and control.
A Sales Director sees live stock levels in HubSpot and avoids promising a £200k order the warehouse can’t deliver.
An MD reviews a pipeline report that finally matches finance numbers—because it’s all pulling from the same data.
A business development team discovers a Glenigan project in HubSpot, enriches it automatically, and launches an outreach sequence the same day.
This isn’t “nice to have.” It’s how you grow without chaos.
If disconnected systems are holding you back, now’s the time to fix it.
Explore the OrderWise Connector.
Explore the Glenigan Connector.
Or book a quick call and we’ll map out what integration could look like for your business.