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HubSpot AI: How 'Breeze' Is Changing the Marketing, Sales, and Service Game

Picture of Bradley Michel Bradley Michel : Jul 17, 2025 3:00:00 PM

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HubSpot’s AI layer, Breeze, is transforming how businesses manage their customer relationships. Designed to feel natural and intuitive, Breeze helps teams work faster and make better decisions without adding complexity. Let’s explore its features and how they’re shaping the future of business growth — with a special focus on how Cogent Connective supports SMEs in wholesale, distribution, and manufacturing.

What Is Breeze?

Breeze acts as HubSpot’s unified AI foundation, integrating advanced capabilities across Marketing, Sales, Service, CRM, and Operations. By embedding AI into everyday workflows, HubSpot enables businesses to simplify tasks, enhance data accuracy, and improve decision-making at every level.

Breeze Copilot

The Breeze Copilot is an embedded conversational AI assistant that helps draft emails, summarise content, create social posts, and generate landing page copy. It also allows teams to query CRM data in plain language — for example, "Show me all contacts added this month with open deals over £10k." This makes insights more accessible and helps staff focus on higher-value work.

AI Agents for Different Needs

Breeze includes tailored AI agents for specific functions:

  • Content Agent: Creates marketing materials like blog posts, website pages, and social captions, reflecting a brand’s voice and leveraging CRM data.
  • Social Media Agent: Suggests, schedules, and analyses social posts to improve engagement.
  • Prospecting Agent: Helps sales teams identify promising leads, draft outreach emails, and automate early sales activities.
  • Customer Agent: Supports service teams by answering routine questions, providing self-service, and escalating complex issues to human agents.
Intelligence and Data Enrichment

Breeze offers automatic data enrichment, filling in key information like company size or industry. Predictive analytics suggest next steps for deals and leads, while AI-powered segmentation and scoring help prioritise the most valuable contacts.

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How Cogent Connective Helps SMEs Integrate Breeze

At Cogent Connective, we specialise in helping small and medium-sized businesses in wholesale, distribution, and manufacturing integrate these AI features into their day-to-day processes. We guide these companies in:

  • Efficient content creation: Using AI to generate marketing materials and sales content quickly, so teams can focus on delivering value rather than starting from a blank page.
  • Lead and deal generation: Implementing AI tools to identify high-potential prospects and suggest the next best actions, enabling sales teams to spend more time closing deals that drive revenue.
  • Focusing on revenue-driving work: Helping sales reps move away from repetitive tasks and focus on high-impact activities — what we like to call "work that pays."
  • Identifying early warning signs: Using predictive analytics and anomaly detection to highlight concerning trends in sales or customer behaviour, allowing teams to act before issues escalate.

Through our tailored approach, we ensure that SMEs adopt AI in a way that aligns with their specific needs, resources, and growth goals. The result is a more agile, data-driven organisation capable of adapting quickly to market demands.
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Marketing Hub Enhancements

In the Marketing Hub, AI assists with content creation, email subject line suggestions, and SEO improvements. Predictive lead scoring ensures marketing teams can focus on the most promising contacts, maximising campaign ROI.

Sales Hub Improvements

Sales teams benefit from AI-powered call transcription, meeting summaries, deal forecasting, and email insights. These features allow reps to stay organised and focus on closing rather than chasing admin tasks.

Service Hub Updates

In the Service Hub, chatbots handle routine questions, conversation summaries improve handoffs, and knowledge base suggestions enable faster resolutions.

CRM & Operations Hub Support

AI helps keep CRM data clean through enrichment and duplicate detection, and suggests automated workflows to reduce manual work.

Reporting & Analytics

With AI-driven attribution, anomaly detection, and performance forecasting, teams can base decisions on accurate, timely insights.

Looking Ahead

HubSpot’s Breeze AI represents a major leap in making AI practical and impactful for businesses of all sizes. At Cogent Connective, we’re proud to help SMEs harness this technology to generate content and leads more efficiently, focus on revenue-driving work, and address challenges proactively. As AI tools like Breeze become standard, companies that embrace them will be better positioned to grow and thrive.