HubSpot New Features in 2025: What Wholesale, Distribution, and Manufacturing Teams Need to Know

1. HubSpot Breeze Suite

 Breeze Copilot

• Quickly generate follow-up emails after large B2B order inquiries or trade show meetings.
• Draft product announcements or update letters (e.g., "New inventory arriving this quarter") without tying up marketing or sales teams.
• Build landing pages for special promotions or dealer network portals in minutes.

Breeze AI Agents

• Content Agent: Generate spec sheets, installation guides, or distributor-focused blog posts that pull data from your CRM (like partner names, SKUs, or territory-specific content).

• Social Media Agent: Suggest and schedule posts promoting new product lines to resellers or showcasing large-scale installation projects.
• Prospecting Agent: Identify and research new regional distributors or wholesale partners, auto-create tailored outreach sequences.
• Customer Agent: Field common questions about order status, shipment tracking, or spare parts availability via website chat or service portals.

Breeze Intelligence

• Auto-enrich distributor records with updated company size, industry codes, or warehouse locations so your sales and logistics teams always work with fresh data.

2. Expanded Prospecting Workspace

• Sales reps can see all high-potential distributors or retailers who opened price lists or product line cards but didn't convert.
• Easily follow up on large order quotes or dealer onboarding tasks without flipping between tools.
• Integrate product sample requests or demo scheduling directly in the prospecting workspace.

3. Enhanced Marketing & Campaign Analytics

• Track how different distributor territories respond to new product launch campaigns (e.g., "Spring HVAC line" performance in Midwest vs. Southeast).
• Compare trade show lead generation campaigns (e.g., AHR Expo vs. local distributor event) side-by-side to decide next year's spend.
• See if email campaigns to dealer principals perform better than campaigns to regional sales managers.

4. Improved Sales & Service Hub Integration

• Automate service ticket creation when a wholesale partner logs a product defect or shipment issue — seamlessly alert the account manager and service team.
• Provide detailed order and support conversation summaries to reps before their next scheduled check-in.
• Trigger onboarding workflows when a new distributor signs up, including training on pricing tools and product configuration.

 5. Contextual Personalisation Enhancements

• Personalize order confirmation and shipping updates with specific SKU info, regional sales rep names, or warehouse contact details.
• Segment newsletters by distributor type (e.g., industrial vs. commercial) and personalize product suggestions accordingly.
• Send automated "reorder reminders" for consumables (like filters, lubricants, or maintenance parts) using CRM tokens.

Summary

• Automate repetitive manual processes (quotes, orders, support tickets).
• Enable more personal, territory-focused outreach.
• Improve data quality for better demand planning and supply chain visibility.