HubSpot New Features in 2025: What Wholesale, Distribution, and Manufacturing Teams Need to Know

The 2025 updates from HubSpot are a game changer — especially for the wholesale, distribution, and manufacturing sectors. With an emphasis on AI, automation, and more personalized workflows, these new features empower teams to move faster, engage more effectively, and scale smartly. Let’s break them down.

1. HubSpot Breeze Suite

 Breeze Copilot

• Quickly generate follow-up emails after large B2B order inquiries or trade show meetings.
• Draft product announcements or update letters (e.g., "New inventory arriving this quarter") without tying up marketing or sales teams.
• Build landing pages for special promotions or dealer network portals in minutes.

Breeze AI Agents

• Content Agent: Generate spec sheets, installation guides, or distributor-focused blog posts that pull data from your CRM (like partner names, SKUs, or territory-specific content).
• Social Media Agent: Suggest and schedule posts promoting new product lines to resellers or showcasing large-scale installation projects.
• Prospecting Agent: Identify and research new regional distributors or wholesale partners, auto-create tailored outreach sequences.
• Customer Agent: Field common questions about order status, shipment tracking, or spare parts availability via website chat or service portals.

Breeze Intelligence

• Auto-enrich distributor records with updated company size, industry codes, or warehouse locations so your sales and logistics teams always work with fresh data.

2. Expanded Prospecting Workspace

• Sales reps can see all high-potential distributors or retailers who opened price lists or product line cards but didn't convert.
• Easily follow up on large order quotes or dealer onboarding tasks without flipping between tools.
• Integrate product sample requests or demo scheduling directly in the prospecting workspace.

3. Enhanced Marketing & Campaign Analytics

• Track how different distributor territories respond to new product launch campaigns (e.g., "Spring HVAC line" performance in Midwest vs. Southeast).
• Compare trade show lead generation campaigns (e.g., AHR Expo vs. local distributor event) side-by-side to decide next year's spend.
• See if email campaigns to dealer principals perform better than campaigns to regional sales managers.

4. Improved Sales & Service Hub Integration

• Automate service ticket creation when a wholesale partner logs a product defect or shipment issue — seamlessly alert the account manager and service team.
• Provide detailed order and support conversation summaries to reps before their next scheduled check-in.
• Trigger onboarding workflows when a new distributor signs up, including training on pricing tools and product configuration.

5. Contextual Personalisation Enhancements

• Personalize order confirmation and shipping updates with specific SKU info, regional sales rep names, or warehouse contact details.
• Segment newsletters by distributor type (e.g., industrial vs. commercial) and personalize product suggestions accordingly.
• Send automated "reorder reminders" for consumables (like filters, lubricants, or maintenance parts) using CRM tokens.

Summary

These updates help wholesale, distribution, and manufacturing businesses:

• Automate repetitive manual processes (quotes, orders, support tickets).
• Enable more personal, territory-focused outreach.
• Improve data quality for better demand planning and supply chain visibility.

With these powerful new capabilities, HubSpot in 2025 isn't just keeping up with industry needs — it’s setting the standard for what modern operational excellence looks like. Now's the time to take advantage and get ahead.