The Connective Blog.

Want to stay up to date?

6 min read

Creating Effective Dashboards in HubSpot

Read More

4 min read

What you get when you work with Cogent

Choosing the right HubSpot partner is one of the most impactful decisions you can make when looking to transform your sales, marketing, and service...

Read More

2 min read

HubSpot Audit: Are You Using HubSpot to Its Full Potential?

If you're a business using HubSpot, you may be missing out on powerful tools already included in your subscription. A HubSpot Audit helps you uncover...

Read More

4 min read

How To Use HubSpot: A Practical Guide to Transforming Your Business

HubSpot is more than just a CRM. It’s a strategic growth platform that, when used correctly, can transform how you generate leads, manage deals,...

Read More

2 min read

How to Fix Data Duplication Issues in Your Systems.

If you’re thinking, “My customer data has duplicates, and I don’t know what to do,” you’re not alone. Duplicate data is a problem many businesses...

Read More

1 min read

'It's Not For Us Right Now': CRM Hesitation.

You know you need a better way to manage key accounts. Right now, it's ad hoc, reactive, and inconsistent. One customer gets great service because...

Read More

1 min read

Why Should I Integrate HubSpot and OrderWise?

If your business is using both HubSpot CRM and OrderWise ERP (or any systems for that matter), you've probably found yourself wondering: Do I really...

Read More

2 min read

Why Should I Include My Employees in a Process Review?

When reviewing business processes and systems, it’s easy to assume that leadership and management should handle the task alone. After all, they’re...

Read More

3 min read

How to Choose the Right CRM for Your Business.

We get it. You’ve tried a CRM before, and maybe it didn’t go so well. It’s frustrating, right? You invested time and money, but instead of...

Read More

2 min read

Maximising Your ERP System: 5 Strategies for Optimal Performance

Many businesses invest in ERP (Enterprise Resource Planning) systems to streamline their operations, but often these systems don’t reach their full...

Read More